Reasons for why an email might be sorted as spam

You have probably wondered why those over 400 emails in your spam folder have been marked as such. Here is the reason behind why your messages could be marked as spam without your knowledge and the possible ways to avoid it. Usually, all you need to do to see the reason why your message was marked as spam is to click on any message and see an explanation that may be marked with it.

The reasons are as diverse as the messages, the most common one being the fact that the message as well previous ones were marked as spam by the recipient. If you are unlucky and you account gets hacked by a spammer sending out emails to all your contacts this might happen.

Once you have read the message, next to the explanation is a link that directs you on the possible courses of action to take. Spam folders are there for any type of email services with a list of contacts. Spam filtering techniques are therefore very important if you are to combat the menace of spams. Avoiding certain things that cause your email to be marked as spam can improve your overall email delivery.

Make sure your email isn’t marked as spam

Sending single graphic images is a sure way of developing delivery issues. Take your time to design an email that includes both text and graphics or images. This will prevent failure when sending images alone. Failure to test different email subjects and content may sometime lead to your email being marked as spam.

This is because content plays a significant role in filtering of emails. Any spammy sounding content is the easiest way to attract delivery fails. Avoid words such as Viagra, porn and guaranteed winner. Also don’t write in all caps and avoid coloured fonts. If you’re sending out emails with HTML code in them, make sure that the code is good. Hire a coder if you are a business, or avoid it altogether if you’re sending the emails privately and you don’t have any knowledge of HTML. When you tests different subjects and content chances are that you increase the possibility of your content avoiding the spam email marketing.

How gmail has changed

Gmail has revolutionised into a new set of format on its tabs and category labels. Nowadays, Gmail messages are classified into different categories. Some examples of these categories Social, Promotions and Updates. You can use categories as labels or inbox tabs. These categories let you focus on messages that are important to you as well as let you read similar email in one go. The idea is to make it easier for you to deal with your inbox, where previously everything was gathered in one place and you had to manually sort emails and set up filters.

Your messages will automatically go into the following tabs; Primary for messages from people in your inbox and also other messages with no dedicated tabs. Promotions for promotional emails. Social- social messages from social networks, online dating services, media sharing sites, gaming platforms and other social sites. The tab Updates gathers all receipts, confirmations, statements and bills into one place. The Forums tab features messages from discussion boards, online groups and mailing lists.

How it works

New messages in category tabs work like this: the indicator in each tab will show you how many new messages you’ve received since you last checked that tab. You will also see a few of the recent senders listed before the category name. It gives you a good overview of what is new and lets you decide which type of email you want to read.

For example if you checked your Promotions tab the day before and then received 8 promotional emails, “8 new” will be displayed next to “Promotions” when you log in to your Gmail the next day.

The number next to inbox, left of the Gmail, shows you the amount of unread messages in the Primary tab. If you see a message under one tab that you don’t think belongs there, you can easily shift it to another tab by simply dragging and dropping it there.

These categories are also available in Gmail’s mobile apps, both for Android (versions of 4.0 and higher) and iOS (both iPhone and iPad). Your Primary tab will always show when you open the app, but quick access to the other tabs is also provided.

Gmail’s new ‘tabbed’ inbox has been designed to make sure that the Primary tab is where your most important email ends up. Messages with lower priority messages from marketers get diverted into a ‘Promotions’ tab. By default, Gmail enables three tabbed areas to organise email; Primary, Social and Promotions.